The Heineken Experience in Amsterdam (18+) is a unique, interactive tour that takes you through the world-famous Heineken brewery, giving you an interesting look at the history, process and culture of one of the world’s most beloved beers.
The Heineken Experience, located in the Pijp area of Amsterdam, has been open since 2001 and was designed to celebrate the legacy and traditions of the Heineken family.
The Heineken Experience in Amsterdam
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Amsterdam Heineken Experience in short:
- Age: 18+, minors are not allowed (minors accompanied by parents also not allowed)
- Time needed to visit Heineken Experience Amsterdam: 3 hours
- Where in Amsterdam: Stadhouderskade 78, 1072 AE Amsterdam
- Discount possible?: No
- Can you use the Iamsterdam pass for the Heineken Experience?: Yes, you get discount but you have to book online through a special link
- Neighborhood: De Pijp area
- Close to: Albert Cuyp Market, Museumplein
About the Amsterdam Heineken Experience
Located in Amsterdam, the Heineken Experience offers an unforgettable journey through interactive exhibits, engaging brewery tours, and captivating displays. Uncover the secrets of Dutch brewing as you explore the Heineken Amsterdam Experience and gain insights into the brand’s heritage.
Whether you’re a beer enthusiast or simply curious about the brewing process of beer, the Heineken Experience in Amsterdam is a very nice interactive attraction in Amsterdam.
About Heineken – The beer, the family & the Heineken brand
The Heineken brewery was established in Amsterdam, the Netherlands, by Gerard Adriaan Heineken in 1864.
With a passion for quality and a keen business mind, Gerard purchased the De Hooiberg brewery, which had been in operation since 1592. He was driven by the goal of creating a premium beer, a vision which led him to hire Dr. Elion, a student of the famous chemist Louis Pasteur, to develop Heineken’s iconic A-yeast.
This unique strain of yeast, along with high-quality standards in brewing, set the foundation for the distinctive flavor of Heineken beer. Over the years, the family-owned company not only survived but thrived, expanding its reach globally. It came to be recognized as one of the world’s most renowned brewers, with Heineken beers now available in over 170 countries worldwide.
The business remains firmly rooted in the family, symbolizing continuity, with four generations of the Heineken family involved in the management and growth of the company.
Charlene de Carvalho-Heineken (1954) currently owns 25% of all the Heineken stocks and is worth 16.7 billion US dollar. You can say that the Heineken family is richer than our Dutch royal family.
Heineken became world-famous with their marketing strategy
When it comes to marketing, Heineken has always prioritized innovation and relevance. They’ve capitalized on the power of storytelling, often creating memorable and impactful advertising campaigns. From the ‘Heineken Refreshes the Parts Other Beers Cannot Reach’ slogan that was introduced in the 1970s (slogan was written by Terry Lovelock in 1973), to the famous ‘The Entrance’ and ‘Walk-in Fridge’ campaigns.
In recent years, Heineken has taken a global approach to marketing, often focusing on major international events, such as sponsoring the UEFA Champions League and the Rugby World Cup.
Furthermore, they’ve acknowledged the growing trend of mindful drinking and launched Heineken 0.0 in 2017, the non alcohol version so that more people could drink Heineken.
The Heineken Experience Tour – What happens at the Heineken Experience?
The tour begins with a brief overview of the Heineken family history, starting in the 19th century. The tour continues through the Heineken Museum, which displays a variety of artifacts, documents and photographs related to the history of the Heineken brand.
At the Heineken museum, you will learn about the brewing process, and even take part in a hands-on brewing experience. Their audio-tour is available in 6 different languages.
The tour continues to the Heineken Taproom. During the Heineken tour, you receive two free Heineken beers from one of the brewery’s original taps. As part of the experience, you will also learn about the unique “Heineken Flavor Wheel”, which allows you to identify the various flavors and aromas in a Heineken beer.
One particular thing that most people remember during this tour is that you get to learn how to properly pour a Heineken beer, using the brewery’s signature two-step pouring method.
Once the tour is complete, you can visit Heineken Shop where you can purchase unique Heineken merchandise and Dutch souvenirs, as well as visit the impressive Heineken Sky Bar if you have purchased the tour including the rooftop bar visit. The Heineken rooftop bar offers amazing views of the Amsterdam skyline.
This ticket including access to the rooftop bar costs €5.50 more compared to the regular Heineken Experience ticket, but is totally worth it as you get 3 extra free cold Heineken beers with this ticket and the rooftop bar offers stunning views of Amsterdam. This is a great and relaxed way to spend your afternoon in Amsterdam.
During your Heineken Experience in Amsterdam, you’ll have the chance to taste the iconic beverage and learn about its journey from barley to bottle. The Heineken Amsterdam Experience is a popular destination among tourists. To avoid disappointment and to ensure a smooth entry, secure your Amsterdam Heineken Experience tickets early online as they can be sold out quite quickly, especially during the spring & summer periods!
Ahh don’t forget to stop by the Heineken Experience shop for exclusive souvenirs to remember your unforgettable experience at The Heineken Experience Amsterdam!
5 facts about Amsterdam Heineken Experience
1. The Heineken Experience is a museum dedicated to the history of Heineken beer, located in Amsterdam, Netherlands.
2. The tour of the Heineken Experience is self-guided, and visitors are encouraged to explore the various interactive displays.
3. The Heineken Experience offers visitors a chance to learn about the brewery’s history and the brewing process, as well as the chance to taste some of Heineken’s signature beers.
4. The Heineken Experience has received over 12 million visitors since it opened in 2001.
5. The Heineken Experience is located in the former Heineken brewery, which was in operation from 1867 to 1988.
How long does the Heineken Experience last?
The general brewery tour lasts approximately 1.5 hours and takes you through the brewing process, from the grain fields to the bottling lines. The tour also includes 2 free beers. If you have purchased the sky bar ticket, you will get exclusive access to the roof top bar too. There you can relax and chat for as long as you want.
How much is the Heineken Museum?
It depends on the tour you want to take. The Heineken Experience is open every day and the general admission (including 2 free beers) is €23.00. The ticket for the Heineken tour + rooftop skyline bar is €27.50. For this additional €5.50, you receive 3 additional cold Heineken tap beers.
There is also a VIP ticket available for €59.50 which includes a private guide, a visit to a heineken bar in Amsterdam, personalized gift and a beer tasting session with snacks.
Heineken Experience VIP Experience ticket
The VIP Heineken Experience ticket offers an enhanced tour experience that goes beyond the regular offerings. Alongside a unique tour of the historical brewery, lasting 2.5 hours, you will have the privilege of a Heineken Connoisseur as your personal guide.
This knowledgeable guide will delve into the captivating story of Heineken, leaving no secrets unmissed. As part of the VIP tour, you will also be taken to one of our hidden bars – Freddy’s or Henry’s.
At this exclusive bar, you will have the opportunity to savor five premium beers from their diverse portfolio, each paired with complementary bites.
Additionally, as a VIP guest, you will receive your own personalized Heineken gift, ensuring that you will have a memorable and exclusive experience.
How do I get to Heineken Experience from Amsterdam Central?
The Heineken Experience is located at Stadhouderskade 78, 1072 AE Amsterdam, which is about 2.5 km from Amsterdam Central Station. Here are a few ways you could get there:
1) By Tram:
Take Tram 2 or Tram 12 from Amsterdam Central to the stop called “Stadhouderskade (Ferdinand Bolstraat)”. The journey takes approximately 15 minutes.
After you get off the tram, you’ll need to walk about 3 minutes to get to the Heineken Experience.
2) By Metro:
Take Metro 52 from Amsterdam Central towards South and get off at Vijzelgracht station. The journey will take about 5 minutes.
After you get off the metro, you’ll need to walk about 10 minutes to get to the Heineken Experience.
3) Walking:
If you prefer walking and the weather is nice, it’s a 30-minute walk from Amsterdam Central Station to the Heineken Experience.
Buy Your Heineken Experience tickets with Free Cancellation
With millions of people visiting Amsterdam every year, Amsterdam is a very popular travel destination. This means that tickets for popular tourist attractions are quickly sold out and that there are often long queues in front of the ticket counter.
It is therefore really recommended to purchase your Amsterdam Heineken Experience tickets in advance, then you know that you can visit this place for sure when you are in Amsterdam.
🛎️ If you buy your Heineken Experience tickets online, you can cancel up to 24 hours in advance for a full refund, and you can even get into the building quicker. This will save you lots of precious time in Amsterdam. With a ticket in your inbox, you have nothing to worry about.
The Location of The Heineken experience in Amsterdam:
The Heineken Experience is located on the east-side of museumplein (museum square) and in the area of the famous Albert Cuyp Market.
Amsterdam Travel Guide: Best money saving & travel tips for Amsterdam
Every year, Amsterdam is visited by millions and millions of visitors around the world. Without booking your trip in advance, it will be very hard to find the best place to stay in Amsterdam or do the things you want to do.
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Find your Flight
Since airfare costs will be a significant part of your trip expenses, we recommend you to use Skyscanner as it gives you a list with the cheapest flights. You may also want to check out the website of KLM Royal Dutch Airlines. KLM is the main airline of the Netherlands and has besides convenient connections (Amsterdam Schiphol Airport), also competitive prizing and good In-flight experience (e.g. extra legroom; we Dutch are tall, that’s why).
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Find your Train Ticket
Amsterdam is well-connected with other European cities. Use NS International to purchase your train ticket to the Netherlands. NS is the main train operator in the Netherlands. Planning to see more than Amsterdam during your stay in Europe? You may want to consider buying an Eurail Interrail Pass which gives you unlimited train travel across Europe for a specific period.
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Book your Accommodation
The best platform to book a hotel room in Amsterdam is Booking.com as nearly every big and small hotel are listed on this platform, making it very easy to find your preferred hotel. All the costs are listed on the site so you won’t need to pay any unexpected costs such as tourist taxes at arrival.
Booking.com’s Genius loyalty program offers attractive discounts, meaning that you will pay less for your accommodation.
HostelWorld is your to-go platform to book a bed in a hostel. Every hostel in Amsterdam can be found on HostelWorld, making it easy to compare prices and availability.
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Buy your museum and attractions tickets in advance!
Amsterdam is a very very popular tourist attractions and if you want to visit certain attraction it is nearly a MUST to reserve and purchase your tickets online. Otherwise you won’t be able to get in. Especially if you want to visit the Anne Frank House, in high seasons the tickets are already sold out 1.5 months in advance (not a joke).
GetyourGuide is the best platform to buy your tickets online, as they offer free cancellation with full refund. Purchase your tickets first is the smartest thing what you can do before coming to Amsterdam.
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